Google Inc. is a leader in innovation and technology. It's newest products continue to amaze customers keeping them enticed to what is next in the future. Google glasses is a computer that is mounted on one's head that displays information much like the iPhone. It can email, send text messages, give one directions and also has voice recognition. The pro's and cons for this new product are as follows:
PRO's
*Light weight
*Customization
*Built-In GPs
*Voice Recognition
*Weather-Proof
*Built in Email/Text
CON's
*Expensive ($1,500)
*Have to use tethering at an additional cost (on average $40/month)
*Can't search for video's or web pages at this time
*Battery Life (Google says it will last 8 hours, put to the test, 5hrs max life and only 2 if you are taking photos or recording video)
*Privacy issues(recording people, movies, going to the bathroom, etc)
A recent tech analyzer takes an in depth look into the product to give prospective customer's an understanding of it's value and worth prior to buying it in a video seen below:
It is my understanding that much like every technology that first comes out, it is quite costly. Early movers that have the open pockets to stay on top of technology may buy it; but the key to success for Google Glasses will be in getting the price down for the mass consumers(middle income class) and helping customers understand the problem that it is solving for them. A new technology must be useful, solve a problem, and be priced accordingly to gain mass market share. This product has had long designing issues. Google Glasses originally weighed 8 lb. Now that Google has it down to a light product, they must focus on the core engineering technology processes. According to the Product Manager's Field Guide (2011) "Product managers should strive to build a network of experts to tap into when gathering intelligence for a plan or business decision". Google needs to tap more into their market to find out how to solve the problems that Google glass has yet to do for their customers.
